Samyang Optics Aims for ‘Total Imaging Solution’ Brand with New Product launches


September 19th, 2016, Cologne, Germany–Photokina, Hall 2.1 C035-D038 The global optics brand, Samyang Optics ( will unveil a broad range of new camera lenses at Photokina 2016 held from September 20th to 25th in Cologne, Germany. Samyang is showcasing new advancements including the latest premium manual focus lens, autofocus lens, manual focus photo and cine lens and professional video-cine lens brand XEEN. The exhibition will be a cornerstone for Samyang Optics to become a ‘Total Imaging Solution’ optics brand.


In Pursuit of Total Imaging Solution Brand

Founded in 1972 in South Korea, Samyang Optics has been the representative of Korean optics brand. For over 40 years, the company has focused on researching and manufacturing high quality optical products, especially interchangeable camera lenses. The brand is known for its irreplaceable brand value from the impressiveproduct quality with unprecedented accessibility. Bright apertures and ultra-wide-angle lenses are at the forefront of the line-up, followed by standard angle lenses and super-sharp telephoto angle lenses. The recent launch of professional video-cine lens brand XEEN and autofocus photo lenses demonstrates Samyang’s pursuit of Total Imaging Solution brand.


Introduction of Premium Lens Series for Professionals

To increase the brand value and enhance consumer experience, Samyang is releasing high-end products. As a touchstone, Samyang introduces its first premium manual focus lens series, 14mm F2.4 and 85mm F1.2 at Photokina 2016. Inheriting the eminent image quality of Samyang Lens, both premium lenses work with 50 megapixels and 8K resolution, creating the image beyond imagination for photographers and video-cinematographers. Taking this opportunity, Samyang will continue to develop premium lenses in response to the demands of professionals.


Evolution of Samyang Autofocus Lens Lineup

Photokina 2016 will be the first opportunity for consumers to have hands-on experience of the recently announced Samyang autofocus lenses, 14mm F2.8 and 50mm F1.4 for Sony E mount cameras. Samyang has captured the essence of world leading image technology with their manual focus lenses and reinterpreted it into autofocus lenses. Not only is the outstanding resolution powercomplimented, but also the look of the images, thanks to the extra-low distortion of the 14mm and impressive bokeh of both 14mm and 50mm.Plus the starburst effect of 50mm iswell recognized among first-hand users.Samyang will enter the mass market with autofocus lens series to establish a foothold as a world renowned optics brand.


Expansion of XEEN, A Professional Video-Cine Lens Brand

In 2015, Samyang launched XEEN, a professional video-cine lens brand to deliver on the increasing demand for multichannel networks, 4K broadcasting, and independent film productions. Following the release of 14mm and 35mm in early 2016, 135mm in July, XEEN 16mm T2.6 will be announced at Photokina 2016. The XEEN family has now grown to seven lenses, and is on the rise. It is highly expected to complete a full lineup to meet the international needs covering applications for all video productions including cinematography and broadcasting.


Samyang Optics has partnerships in more than 35 countries globally, meeting consumers across the world. The brand will inherit its commitment to outstanding product quality and embrace proactive approach in R&D and technology.


Visit the Samyang booth in Photokina in Hall 2.1, stand no: C035-D038 to experience a new beginning for Samyang Optics. For more information on Samyang Signature lens, please visit



Samyang Announces XEEN 16mm at Photokina
Samyang Optics Aims for ‘Total Imaging Solution’ Brand with New Product launches